replay
Identity as
tokens, not
a PDF.
Mark, palette, type and voice — delivered as tokens and components, so what gets designed is what gets built and it stays consistent as the product grows.
0
pages of design-system specification, written before any UIAurelia · concept0
white-label brands from one attributeAurelia · concept0
hard-coded colours in componentsAurelia · conceptreplay
replay
How it gets built
01Strategy
What the brand must survive — dense data, four skins.
02Design
Mark, palette, voice — then the specification.
03Engineering
Tokens in code; components ask the system.
04Intelligence
One attribute re-skins everything.